OUR RESPONSIBILITIES:
CONCEPTUALIZATION
PROJECT MANAGEMENT
ANIMATION
‘CONCERTS IN THE PARK: 2022 LINEUP REVEAL’
CLIENT: DOWNTOWN SACRAMENTO PARTNERSHIP
DIRECTION: ARC LABS MEDIA
2022
CONCERTS IN THE PARK, California's largest free music festival, returned to Cesar Chavez Plaza at 9th & J Streets during the summer of 2022. We were tasked with conceptualizing and executing an engaging, bright, and playful lineup announcement video.